10 a.m. – 6 p.m. TRADE DAY SCHEDULE: FRIDAY, JANUARY 17

10 a.m.

New and Exciting Travel Options in Mexico & Latin America
Room 511A

Learn about unique travel options and trends that are available to your clients traveling to Mexico and Latin America. Join experts as they share advice, tips, marketing and selling strategies and more.

Moderator: Richard Edwards, Owner and Founder, Greenspot Travel
Panelists: Raj Sanghrajka, President, Alluring Americas
Luis Palacios Larrañaga, Director General, State Tourism Board Baja California Sur
Mexico Tourism Board


10 a.m.

Europe: Tourist Boards and Travel Agents Review the Most Popular Destinations
Room 511C

Tourist Boards and Travel Agents review the latest trends in travel to Europe and how travel agents can market and sell these destinations.

Moderator: Kier V.B. Matthews, Vice President, Sales, Europe Express, member of the TUI Travel Group of Companies
Panelists: Lisa Sjolund, Partnership Development Manager, VisitBritain
Caitlin Murphy, Travel Advisor, FROSCH Classic Cruise & Travel
George Vella, Head of Sales North America, German National Tourist Office
David Van Ness, Vice President at All Travel


10 a.m.

Asia: Latest Travel & Tourism Trends
Room 512

Discover the latest travel and tourism trends in Asia. Experts will share new products, itineraries and experiences.

Moderator: Klaus Billep, Executive Director of Pacific Asia Travel Association, Southern California Chapter, and President of Universal Travel System.
Panelists: Mary Barnett, SITA World Tours
Barbara Bryant, Managing Director — USA and Canada for Trails of Indochina
Bernhard Clever, Director of Sales Development — North American for Air China
Mok Singh, Country Manager USA and Canada for Kenya Airways


10 a.m.

Africa: New Itineraries & Experiences
Room 514

Africa tourism board experts will share the most visited destinations, travel trends and new itineraries and experiences available.

Moderator: Clark Corey, President-LA Chapter, The Association for the Promotion of Tourism to Africa (APTA)
Panelists: Dave Herbert, Great Safaris; Alana Hayden, Born Free Safaris; Karin Jones, Managing Director, Anastasia’s Africa


10 a.m.

Focus on Travel Media
Room 518

The current state of the digital world as it relates to travel professionals and digital journalists will be covered.

Moderator: Lillian Africano, President, Society of American Travel Writers (SATW)
Panelists: Greg Keraghosian, Acting Travel Editor for Yahoo! Travel
Michael Yessis, Editor-in-Chief of AOL Travel


11:15 a.m.

Selling Cruises: 60 Best Practices in 60 Seconds — Advice from the Experts
Room 511A

Everything you need to know about cruising and how to sell to new markets in a fast-paced format. Learn new marketing, sales, management tips and advice from the experts.

Moderator: Jason Coleman, President & Chief Visionary, Jason Coleman, Inc.
Panelists: Jacqueline Day, Norwegian Cruise Line
Nancy Estrada, Royal Caribbean International
Roger Arden, Uniworld Boutique River Cruise Collection
Cathy Herriott, Holland America Line & The Yachts of Seabourn


11:15 a.m.

Travel Trends in the Caribbean Market
Room 511C

Join Fernando Abreu, Deputy Director for the Caribbean Tourism Organization as he shares the latest trends in travel to the Caribbean. Enhance your knowledge of the region to better sell Caribbean destinations to your clients.


11:15 a.m.

Partnering with Adventure Companies to Introduce Adventure Travel
to Non-Adventurers

Room 512

Joe Robinson, author of “Don’t Miss Your Life,” “Work to Live,” and former editor and publisher of the adventure magazine “Escape” moderates this panel in which Jay Johnson, Tafari Travel, Lisa Bolton, Aurora Expeditions, and Don Mankin, Adventure Transformations, describe how to identify reputable and compatible adventure operator partners for your business. The panelists will also share insights for how to introduce adventure travel experiences to travelers who may not consider themselves to be adventurous.


11:15 a.m.

Medical and Wellness Travel … Experiential Travel at its Best!
Room 514

Consumers want to look, feel and be healthy and they want and deserve high-quality, affordable care. This panel of experts will explore what well-being travel is all about. Learn about products and consumer trends in spa, resort, cruises and destinations and how to market these well-tuned products effectively, to your clients. You will also learn about the “Patient Traveler” and why they are traveling outside of their hometown for medical procedures. Is it the cost, the quality or both, and how do you get involved in booking their travel, but not their medical procedures? Learn exciting marketing and sales strategies to effectively reach consumers for this growing segment and how to be accredited in this market by the Travel Institute. Stop by meet the experts to talk one-on-one with some of our panelists.

Moderator: Anne Marie Moebes, Executive Vice President, Well-Being Travel; Executive Vice President, Acclaim Meetings; Co-Publisher, www.TravelMarketReport.com
Panelists: Ann Dimon, Publisher/Editor of Travel to Wellness
David Boucher, President and Chief Operating Officer of Companion Global Healthcare, Inc. and UCI Medical Affiliates, Inc.
Linden Schaffer, Founder/Director, Pravassa
Susie Ellis, President, SpaFinder® Wellness, Inc.
Cheryl Smith, Medical & Wellness Tourism Manager, Las Vegas Convention and Visitors Authority


11:15 a.m.

How to Find and Work with Travel Bloggers
Room 518

Learn the mechanics of how to work with travel bloggers to engage your audience and increase your sales. Discover effective ways to find and partner with travel bloggers to promote your brand and increase your online presence Learn the mechanics of how to work with travel bloggers to engage your audience and increase your sales. Discover effective ways to find and partner with travel bloggers to promote your brand, increase your online presence and reach new fans and followers.

Speakers: Michael Hodson, President, Professional Travel Bloggers Association
Jennifer Miner, Travel Blogger, The Vacation Gals


12:15 p.m.

Change Your Life, Change the World — It’s Time to Travel Forward
Luncheon with keynote speaker

Room Petree Hall

There has never been a better time to become a travel entrepreneur and build a business helping people realize their dreams. In a talk that combines motivation, with inspiration, Mark Murphy will talk about the Travel Forward moment that helped him launch his award-winning company. It was the day he decided to quit the corporate world and focus his energies, and his entire being, on building a media business focused on all things travel, and travel agents. Be ready to laugh, cry, and get inspired as you learn from this innovative entrepreneur who speaks regularly on CNN, FOX News, the “Today” show and more.


2 p.m.

River Cruising
Room 511A

River cruising is among the fastest-growing segments of the cruise industry. Hear from the latest and most innovative companies and what new attractions, experiences, itineraries and the many amenities being offered. Receive tips on how to cross-sell your cruise clientele!

Moderator: James Shillinglaw, Editor in Chief, travAlliancemedia
Panelists: Wesley Bosnic, Senior Vice President, Revenue Management and Strategic Development, Uniworld
Joe Maloney, VP, Sales & Marketing, Scenic Tours
Marilyn Conroy, Executive Vice President of Sales and Marketing, A-Rosa
Gary Murphy, VP Sales, AmaWaterways


2 p.m.

The Power of Storytelling – in Travel
Room 511C

In our media-rich society, the ability to effectively tell your story through multimedia content is becoming increasingly important. Multimedia content engages travelers with your unique story, programs and destination offerings and, positions your unique offering deep in the mind of your audience. Learn how to make multimedia and storytelling part of your marketing plan, all in a cost effective way that stays within your budget while resonating with your audience. Case studies will be discussed.

Speaker: Rob Holmes, Founder & Chief Storyteller, GLP Films


2 p.m.

Gain Insight to LGBT Travel
Room 512

Join Marc Kassouf and Nathan DePetris of Pride Travel as they offer practical advice and a better understanding of how to connect and capitalize on this growing market segment.

Speakers: Marc Kassouf, Owner and CEO, Pride Travel; Nathan DePetris, Owner and COO, Pride Travel Inc.


2 p.m.

Culinary Tourism
Room 514

The latest trends and hot destinations for culinary tours, food, and wine events and how travel agents and tour operators can specialize in this market will be covered.

Moderator: Doug Duda, International Association of Culinary Professionals (IACP)
Speakers: Judith Von Prockl, Gourmet On Tour
Kathy Dragon, Executive Director of Whole Journeys
Lolis Eric Elie, writer and filmmaker


2 p.m.

Young Travel Professionals
Room 518

As young professionals, you see the travel industry from a fresh perspective, so here’s your chance to discuss business-building ideas with your peers under 40 years old. In 60 minutes, you’ll cover five business topics in a fast-paced game-style format.

Facilitator: Jason Coleman, President & Chief Visionary, Jason Coleman, Inc.


MEET THE EXPERTS – Booth 941

Receive advice, insight, tips, information and inspiration from Travel Experts on a variety of topics from region/country, type of trip to specific activities and destinations.

3 p.m.

Baja California Sur

Luis Palacios Larrañaga, Baja California Sur


3 p.m.

Adventure Travel

Adventure Travel Trade Association


3 p.m.

South Africa

Kristy Angellotti, South African Tourism


3 p.m.

Travel Bloggers

Michael Hodson, Professional Travel Bloggers Association (PTBA)


3 p.m.

Passenger Rail Service

George Chilson, National Association of Railroad Passengers (NARP)


3 p.m.

Medical, Wellness & Spa

Well-Being Travel


3:45 p.m.

Adventure Travel for Over 50

Don Mankin, Adventure Transformations


3:45 p.m.

Multimedia Content

Rob Holmes, GLP Films



3:45 p.m.

Young Travel Professionals

Jason Coleman, Jason Coleman, Inc.



3:45 p.m.

Expedition Cruising

Lisa Bolton, Aurora Expeditions


3:45 p.m.

Website Marketing, SEO & Social Media

Mark Murphy & Ashley Zito, AgentStudio


3:45 p.m.

Autobahn Adventures – Luxury European Driving

Mark Trewartha, Autobahn Adventures


4:30 p.m.

Africa

Clark Corey, The Association for the Promotion of Tourism to Africa (APTA)


4:30 p.m.

Asia

Klaus Billep, Pacific Asia Travel Association (PATA)


4:30 p.m.

Costa Rica/Nicaragua

Richard Edwards, Greenspot Travel


4:30 p.m.

River Cruise


4:30 p.m.

Caribbean


4:30 p.m.

Website Marketing, SEO & Social Media

Mark Murphy & Ashley Zito, AgentStudio


Schedule and programming subject to change.